海棠被未来所定义，而非仅仅谋划未来。
Hitom is defined by the future, but not only design the future.

我们思考的不仅与陶瓷有关，且与人生有关。
What we think is not only about the ceramics, but also about the human life.

人诚生于天地之间，但更多时候，我们不过在关廊梁柱之间营营役役而已，我们的人生，随时随地被一个高三四米宽不过十余米、几十米的盒子装载其中。既然如此，我们有理由认为，天地之于我，也许无甚于空间的影响，不同的空间带来的是不同的生活态度，一个新的空间，新的视觉，凭什么认为不会带来居住者新的创意？
People were born in the wide world, but more of the time, we just loiter around the small space, which is like a box with the height of three to four meters and width of several decades. Therefore, we have reason to believe that, for us, the affection of the spaces in the universe is less than the pure spaces. Different spaces bring us different life attitude. Whereby can we think that a new space, a new view can not take the liver a new originality?

便如静坐密室呼吸到的海棠香。凭什么认为，未来不是空气，未来不是一种香味？这种香味是不知不觉中你就在呼吸和仰赖的味道。而问题是这种味道的时间和地点：一个具有西欧一线同业品质的品牌，一个由独立研发团队所支撑的品牌，一个如果你不常去国际五星酒店和一线品牌店，你可能不会认识的品牌，他为什么来到中国市场，这个价格竞争激烈，产品同质化严重，政府政策制约紧严，举目尽是瓷砖的纷繁世界？
As if the redolence(似乎此词更美) of the Hitom you smell in the backroom. Whereby can you think the future is not the air, the fragrance? This fragrance is the flavour you unconsciously breathe and count upon. The problem is the time and the venue of this fragrance, a brand with top quality as the same industry in west of Europe, a brand supported by the independent R & D team, a brand which you may not recognize if you seldom go to international five star hotels or top brand showrooms. Why it comes to China, the worlds which has intensively(似此词更常用) competitive price, badly homogeneity product, tightly restricted government policy and numerous tiles?

是的，在这个坚硬瓷砖的世界里，价格战是数字比较，品牌和设计的抄袭是形相的复制，的确已经太拥挤。然而长短相形，虚实相乘，便如高僧大德洞悉世法空相，庖丁解牛可见坚骨韧筋之间回旋之处，一家有理想的企业，应该看到的是产品挤逼之下创新和艺术的虚空。若海棠的对手在当下，果然是强敌环伺，如若海棠的眼光在未来，那里何尝不是一片空无？
Yes, in this rigid tile world, the price war is the comparison of the figure, the copy of the brand and design is visual repeat, and which is too crowded. Nevertheless, everything can pale by comparison, like the hierarch can discern the rules of the universe, and like Paoding butches the cattle, do this job with skill and ease. A enterprise with ideal, should pick up the innovation and art under the atmosphere of product crowded.

这不是工厂甲与工厂乙在交手，这是过去和未来在交手。
This is not the competition between factory A and factory B, but between the past and the future.

另外一个与未来有关的词，是启示。便如圣经所言，神每日示现我们眼前，我们有没有被启示而已。所以我们每天进退徘徊，或者已活在未来之中，因为未来生活就在脚下，就在我们体侧。海棠要做的不是给居住者提供一种文化，而是踏准未来的步伐，为居住者提醒一种文化。
The other word is about the future, which calls Apocalypse . Like the bible said, the Almighty shows up to us everyday, but we haven’t been enlightened.. So, we pace up and down every day, or live it the future, for the future live is just on our way, and beside us. What Hitom do is not provide livers a culture, but the step to enter the future, to remind livers of a culture.

因为文化正因未来而改变。日历翻到2008年，什么是艺术，什么是生活，什么是文化，什么是人生，以及什么是中国、中国人，定义也早已更新。同样要揭过新一页的，是人们对陶瓷的观感，它仍像过去，仅为覆盖墙壁，又或重在艺术观感？在国际主流上游翔的海棠陶瓷，在国内仍显得十分新锐。但是可以确信的是，海棠的品牌艺术，可以成为中国人的时尚。
The culture is changed by the future. In 2008, what is art, what is subsistence, what is culture, what is life, even what is China, Chinese, the definition has been changed. Similarly, which should also be changed are the impressions of the ceramics. Is it just as the past to cover the wall, or mainly of art impression? Hitom, which is soaring in the international mainstream is still a fresher in China. But what we could sure is, Hitom’s brand art, will be the fashion in China.

一花一世界，一叶一乾坤，4月19日，海棠中国区营销总部成立，或许只是摩肩接踵的世界中一缕新的花香，但将兆示的，是一个未来季节的到来。
Details compose the world. April 19, HItom China marketing headquarters set up, which may just be the new redolence in the ceramic world, but can indicate a future season impending.